Melbourne Global Systems approached VAIN a little over a year ago with a website that was in desperate need of an overhaul. Coupled with this was a Google AdWords campaign that required some optimization and workaround to achieve greater results.
With this in mind VAIN set about developing a data driven plan to ensure the outlined goals were met.
Using a WordPress platform, VAIN were able to build a striking and easy to navigate website which allowed potential clients to easily ascertain Melbourne Global System’s key capabilities.
VAIN addressed key optimization areas and used data to analyze high performing key words. In this process we reviewed, refined and added keywords, added negative keywords to lower costs and improve efficiency, developed landing pages to boost SEO, developed specific and targeted audience campaigns and ran search query reports to find and implement new key words.
With these changes MGS were able to achieve a 30% increase on click through rate and doubled monthly sales, all the while building an identifiable brand and a strong database.